Strategic Management
Resource-based Approach for the Hospitality and Tourism Industries
Published on 14. October 1993
Book
Paperback/Softback
64 pages
978-0-304-32867-3 (ISBN)
Description
An integrated guide to a selection of existing text books and journals, this resource-based book provides exercises and questions based on those texts. The book provides the basis for a complete strategic management course which can be used by full time Diploma and Degree students.
More details
Series
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Adult education
Dimensions
Height: 244 mm
Width: 169 mm
Weight
200 gr
ISBN-13
978-0-304-32867-3 (9780304328673)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part 1 Strategic planning: structures (organizational design, strategic roles and behaviour); processes (strategic models, strategic decision-making); procedures (mission statements, objective setting, planning functions). Part 2 External analysis: business and economic analysis; structural (industry) analysis; competitor analysis. Part 3 Internal analysis: portfolio analysis; operations analysis; resource analysis. Part 4 Strategic source: generating and evaluating options; strategies for change; planning for change. Part 5 Strategic implementation and evaluation: monitoring business strategy; achieving structure-strategy co-alignment.