Advertising Media Planning
4th Edition
Published on 1. March 1993
Book
Hardback
486 pages
978-0-8442-3508-0 (ISBN)
More details
Edition
4th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 242 mm
Width: 190 mm
Weight
1187 gr
ISBN-13
978-0-8442-3508-0 (9780844235080)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Jack Sissors | Lincoln Bumba
Advertising Media Planning
Book
01/2000
5th Edition
McGraw-Hill Contemporary
€54.55
Article is exhausted; no reprint
Previous edition
Jack Z. Sissors | Jim Surmanek
Advertising Media Planning
Book
09/1988
3rd Edition
McGraw-Hill Contemporary
€37.19
Article exhausted; check for reprint