Advertising Media Planning
McGraw-Hill Contemporary (Publisher)
3rd Edition
Published on 1. September 1988
Book
Hardback
461 pages
978-0-8442-3158-7 (ISBN)
Article exhausted; check for reprint
More details
Edition
3rd Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 240 mm
Weight
700 gr
ISBN-13
978-0-8442-3158-7 (9780844231587)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Jack Z. Sissors | Jim Surmanek
Advertising Media Planning
Book
03/1993
4th Edition
McGraw-Hill Contemporary
€40.91
Article exhausted; check for reprint