Trading Up
Why Consumers Want New Luxury Goods - and How Companies Create Them
Published on 29. April 2008
Book
Paperback/Softback
320 pages
978-1-59184-070-1 (ISBN)
Description
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
More details
Language
English
Place of publication
New York
United States
Publishing group
Penguin Putnam Inc
Dimensions
Height: 210 mm
Width: 140 mm
Thickness: 20 mm
Weight
443 gr
ISBN-13
978-1-59184-070-1 (9781591840701)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Michael J. Silverstein | Neil Fiske | John Butman
Trading Up
Why Consumers Want New Luxury Goods--and How Companies Create Them
E-Book
04/2008
Portfolio
€7.99
Available for download
Persons
Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.
Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.
John Butman is an established business author and journalist.