Successful Event Management
a Practical Handbook
Cengage Learning EMEA (Publisher)
2nd Edition
Published on 22. April 2004
Book
Paperback/Softback
256 pages
978-1-84480-076-6 (ISBN)
Article exhausted; check for reprint
Description
This is the essential guide for anyone who needs to know how to organize a special event - a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around Europe, including suggested websites and sources of reference material to consult and a set of useful planning forms to assist hose new to events organization. The authors' combination of industry experience, expertise and a lively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.
This is the essential guide for anyone who needs to know how to organize a special event - a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around Europe, including suggested websites and sources of reference material to consult and a set of useful planning forms to assist hose new to events organization. The authors' combination of industry experience, expertise and a lively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.
This is the essential guide for anyone who needs to know how to organize a special event - a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around Europe, including suggested websites and sources of reference material to consult and a set of useful planning forms to assist hose new to events organization. The authors' combination of industry experience, expertise and a lively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.
More details
Edition
2nd Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
College/higher education
Edition type
Revised edition
Illustrations
illustrations, maps
Dimensions
Height: 244 mm
Width: 188 mm
Thickness: 15 mm
Weight
520 gr
ISBN-13
978-1-84480-076-6 (9781844800766)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
05/2010
3rd Edition
Cengage Learning EMEA
€73.22
Article is exhausted; no reprint
Content
PART I: THE EVENTS BUSINESS. 1. An introduction to events. 2. The market demand for events. 3. The events business: supply and suppliers. 4. Social, economic, political and developmental implications, PART II: MANAGING EVENTS. 5. Making a start. 6. Events planning. 7. Financial management and the budget. 8. The event: venue-finding, logistics and ambience. 9. Marketing and public relations for events. 10. Managing the event as a project. 11. The organization manager and the team: during the event. 12. Close-down, evaluation and legacies. Glossary. Organizations in the events industry. Index.