Successful Event Management
A Practical Handbook
3rd Edition
Published on 14. May 2010
Book
Paperback/Softback
288 pages
978-1-4080-2075-3 (ISBN)
Description
This eagerly anticipated edition of "Successful Event Management" is the essential handbook for both practitioners and students. This third edition combines a practical and theoretical overview and includes enhanced sections on Catering, Ticketing, Logistics and Operations. Featured are numerous case studies which provide real-world insights into all aspects of the organization and running of events. The extensive companion website features many great resources such as PowerPoint slides, extra case studies with case study notes and web links to online resources.
More details
Edition
3rd Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 246 mm
Width: 190 mm
Thickness: 10 mm
Weight
454 gr
ISBN-13
978-1-4080-2075-3 (9781408020753)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
04/2004
2nd Edition
Cengage Learning EMEA
€73.22
Article exhausted; check for reprint
Content
Contents List of figures List of case studies Forms for the new event organizer Preface Part 1: The events business 1. An introduction to events 2. The market demand for events 3. The events business: supply and suppliers 4. Social, economic, political and developmental implications Part 2: Managing events 5. Making a start and planning the event 6. Financial management and the budget 7. Event logistics 8. Marketing and public relations for events 9. Risk management and legalities 10. Event project management and set-up issues 11. The organization manager and the team: during the event 12. Closedown, evaluation and legacies Glossary Index