
A Meeting Planner's Guide to Catered Events
Wiley (Publisher)
Will be published approx. on 31. October 2008
Book
Paperback/Softback
324 pages
978-0-470-12411-6 (ISBN)
Description
Create the best possible catered events with this unique resource
Food and beverage costs represent one of the biggest expenses in most event budgets, yet meeting planners often do not know enough about catering and foodservice to make informed choices in this area. A Meeting Planner's Guide to Catered Events is the first book to address food and beverage management techniques and tactics specifically for meeting and event professionals. Its main purpose is to help you create the best possible catered events by obtaining maximum value for your available budget.
A Meeting Planner's Guide to Catered Events provides information that applies to any type of event--from low-cost to extravagant. Information for specific event types is included as well. The coverage gives you a working understanding of:
* The basics of catering and typical catered events
* On-premise and off-premise catering
* How to set up a room for catering
* How caterers approach staffing
* Catering for low-cost vs. elaborate events, themed events, outdoor events, and more
* Using outside suppliers
* Contracts and negotiating procedures
Useful as both a comprehensive manual and a go-to guide, A Meeting Planner's Guide to Catered Events features helpful learning tools including "Professional Advice" text boxes throughout, end-of-chapter summaries and review questions, a glossary, and more. Whether you're an event planning student or a professional, this thorough and accessible resource will give you an edge to create that successful and memorable event, all while ensuring the best choices are made to meet your budget.
More details
Product info
Paperback
Edition
1. Auflage
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
Photos: 25 B&W, 0 Color; Tables: 50 B&W, 0 Color
Dimensions
Height: 234 mm
Width: 193 mm
Thickness: 23 mm
Weight
590 gr
ISBN-13
978-0-470-12411-6 (9780470124116)
Schweitzer Classification
Persons
Patti J. Shock is a Professor in the Tourism and Convention Administration Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas.
John M. Stefanelli is a Professor in the Food and Beverage Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas.
Author
University of Nevada, Las Vegas
University of Nevada, Las Vegas
Content
Chapter 1 The World of Catering
Chapter 2 Meal Functions
Chapter 3 Beverage Functions
Chapter 4 On-premise and Off-premise Catering
Chapter 5 Room setups
Chapter 6 Staffing the Events
Chapter 7 Low-cost Events
Chapter 8 Deep Market Events
Chapter 9 Using Outside Suppliers
Chapter 10 Contracts and Negotiations