Research Methods for Business
A Skill-Building Approach
3rd Edition
Published on 23. August 1999
Book
Hardback
XIV, 464 pages
978-0-471-33166-7 (ISBN)
Description
This volume offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects. This edition goes beyond helping students understand the ways in which systematic research can be conducted to describe, explain and predict phenomena of interest pertaining to business.
More details
Edition
3., Aufl.
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
illustrations
Dimensions
Height: 24.2 cm
Width: 19.8 cm
Weight
967 gr
ISBN-13
978-0-471-33166-7 (9780471331667)
Schweitzer Classification
Other editions
New editions
Book
09/2002
4th Edition
Wiley
€54.90
Article exhausted; check for reprint
Previous edition
Book
03/1992
2nd Edition
Wiley
€33.37
Article exhausted; check for reprint
Content
Introduction to research; scientific investigation; computer technology and business research; the research process - steps 1-3 (including problem definition and preliminary data gathering); the research process - steps 4 and 5 (theoretical framework and hypotheses development); the research process - step 6 (research design); experimental designs; measurement of variables - operational definition and scales; measurement - scaling, reliability, validity; data collection methods; sampling; data analysis and interpretation; the research report; managerial decision-making and research; module - a refresher on statistical terms and tests.