Research Methods for Business
A Skill-building Approach
2nd Edition
Published on 16. March 1992
Book
Hardback
444 pages
978-0-471-61889-8 (ISBN)
Description
Designed specifically for courses in business research, this textbook covers all areas of business, from management and marketing to accounting and finance. It provides guidance for conducting systematic research and producing sound reports.
More details
Edition
2nd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Edition type
Revised edition
Illustrations
index
Dimensions
Height: 242 mm
Width: 194 mm
Weight
879 gr
ISBN-13
978-0-471-61889-8 (9780471618898)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
08/1999
3rd Edition
Wiley
€52.90
Article exhausted; check for reprint
Content
Introduction to research; the research process; experimental designs; measurement of variables; data-collection methods; sampling; a refresher on some statistical terms and tests; data analysis and interpretation; the research report.