Research Methods for Business
A Skill Building Approach
4th Edition
Published on 13. September 2002
Book
Hardback
464 pages
978-0-471-20366-7 (ISBN)
Description
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.
* The issues in cross-national research in sampling and data collection are thoroughly discussed.
* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
More details
Edition
4., Auflage
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
illustrations
Dimensions
Height: 24.2 cm
Width: 19.8 cm
Thickness: 23 mm
Weight
880 gr
ISBN-13
978-0-471-20366-7 (9780471203667)
Schweitzer Classification
Other editions
New editions
Book
11/2009
5th Edition
Wiley
€55.90
Article exhausted; check for reprint
Previous edition
Book
01/2003
4th Edition
Wiley
€48.90
Article exhausted; check for reprint
Content
Chapter 1. Introduction to Research.
Chapter 2. Scientific Investigation.
Chapter 3. Technology and Business Research.
Chapter 4. The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition.
Chapter 5. The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development.
Chapter 6. The Research Process: Step 6: Elements of Research Design.
Chapter 7. Experimental Designs.
Chapter 8. Measurement of Variables: Operational Definition and Scales.
Chapter 9. Measurement: Scaling, Reliability, Validity.
Chapter 10. Data Collection Methods.
Chapter 11. Sampling.
Chapter 12. Data Analysis and Interpretation.
Chapter 13. The Research Report.
Chapter 14. Managerial Decision Making and Research.
Module: A Refresher on Some Statistical Terms and Tests.
A Final Note to the Student.
Glossary of Terms.
References.
Statistical Tables.
Index.