Research Methods for Business
A Skill Building Approach
5th Edition
Published on 6. November 2009
Book
Paperback/Softback
488 pages
978-0-470-74479-6 (ISBN)
Description
Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations.
Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.
The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.
Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.
The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.
More details
Edition
5., Auflage
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Illustrations
ill
Dimensions
Height: 23.5 cm
Width: 18.9 cm
Thickness: 20 mm
Weight
880 gr
ISBN-13
978-0-470-74479-6 (9780470744796)
Schweitzer Classification
Other editions
New editions
Book
04/2013
6th Edition
Wiley
€65.90
Article exhausted; check for reprint
Previous edition
Book
09/2002
4th Edition
Wiley
€54.90
Article exhausted; check for reprint
Persons
Uma Sekaran is Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois.
Dr Roger Bougie lectures in Marketing and Business Research Methods at the Department of Marketing at Tilburg University, The Netherlands.
Dr Roger Bougie lectures in Marketing and Business Research Methods at the Department of Marketing at Tilburg University, The Netherlands.
Content
Chapter 1 Introduction to Research
Chapter 2 Scientific Investigation
Chapter 3 The Research Process: The Broad Problem Area and Defining the Problem Statement
Chapter 4 The Research process: Theoretical Framework Hypothesis Development
Chapter 5 The Research Process: Elements of Research Design
Chapter 6 Measurements of Variables: Operational Definition
Chapter 7 Measurement: Scaling, Reliability, Validity
Chapter 8 Data Collection Methods
Chapter 9 Experimental Designs
Chapter 10 Sampling
Chapter 11 Quantitative Data Analysis
Chapter 12 Quantitative Data Analysis (Part 2): Hypothesis Testing
Chapter 13 Qualitative Data Analysis
Chapter 14 The Research Report
Chapter 2 Scientific Investigation
Chapter 3 The Research Process: The Broad Problem Area and Defining the Problem Statement
Chapter 4 The Research process: Theoretical Framework Hypothesis Development
Chapter 5 The Research Process: Elements of Research Design
Chapter 6 Measurements of Variables: Operational Definition
Chapter 7 Measurement: Scaling, Reliability, Validity
Chapter 8 Data Collection Methods
Chapter 9 Experimental Designs
Chapter 10 Sampling
Chapter 11 Quantitative Data Analysis
Chapter 12 Quantitative Data Analysis (Part 2): Hypothesis Testing
Chapter 13 Qualitative Data Analysis
Chapter 14 The Research Report