Financial Aspects of Marketing
Published on 23. October 1996
Book
Paperback/Softback
XVIII, 320 pages
978-0-333-63782-1 (ISBN)
Description
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
*numerous exercises and examples
*learning objectives at the beginning of each chapter and summaries at the end
*case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.
*numerous exercises and examples
*learning objectives at the beginning of each chapter and summaries at the end
*case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.
Reviews / Votes
'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and ConsultancyMore details
Edition
1996
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 254 mm
Width: 178 mm
Thickness: 17 mm
Weight
605 gr
ISBN-13
978-0-333-63782-1 (9780333637821)
Schweitzer Classification
Other editions
Additional editions
Ruth A. Schmidt | Helen Wright
Financial Aspects of Marketing
Book
10/1996
Palgrave Macmillan
€86.80
Article exhausted; check different version
Persons
Ruth A. Schmidt, Helen Wright
Content
Introduction to the Finance and Marketing.- Interface.- PART 1: INTRODUCTION TO FINANCIAL STATEMENTS The Balance Sheet.- The Cash Flow Statement and the Profit and Loss Account.- The Matching Concept: Stock Valuation and Depreciation.- Reconciliation of Financial Statements.- Introduction to Spreadsheets: Calculations and Charts Case Study.- PART 2: RATIO ANALYSIS Introduction to Ratio Analysis.- Analysis of Asset Utilisation, Profitability and Performance.- Returns to Investors Analysis of Profit Pathways Case Study.- PART 3: FORECASTING Time Series Analysis Using a Spreadsheet in Time Series Analysis.- Short-Term Forecasting.- Forecasting using Relationships between Variables Regression Linear Regression on the Spreadsheet.- Multiple Regression Case Study.- PART 4: COSTING AND BUDGETING Introduction to Costing Systems.- Budgeting Budgetary Control Case Study.- PART 5: DECISION-MAKING Introduction to Decision-Making.- Introduction to Break-Even Analysis.- Decision-Making under Risk Long-Term.- Decision-Making on the Spreadsheet and Sensitivity Analysis Case Study.