Financial Aspects of Marketing
Published on 23. October 1996
Book
Hardback
320 pages
978-0-333-63781-4 (ISBN)
Description
This is a core text for students studying the Financial Aspects of Marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered. The use of Spreadsheets is integrated into the text.
More details
Language
English
Place of publication
Basingstoke
United Kingdom
Target group
College/higher education
Illustrations
Illustrations
Dimensions
Height: 246 mm
Width: 189 mm
Weight
626 gr
ISBN-13
978-0-333-63781-4 (9780333637814)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Ruth A. Schmidt | Helen Wright
Financial Aspects of Marketing
Book
10/1996
Red Globe Press
€96.50
Shipment within 15-20 days
Content
Introduction to the Finance and Marketing Interface - PART 1: INTRODUCTION TO FINANCIAL STATEMENTS - The Balance Sheet - The Cash Flow Statement and the Profit and Loss Account - The Matching Concept: Stock Valuation and Depreciation - Reconciliation of Financial Statements - Introduction to Spreadsheets: Calculations and Charts - Case Study - PART 2: RATIO ANALYSIS - Introduction to Ratio Analysis - Analysis of Asset Utilisation, Profitability and Performance - Returns to Investors - Analysis of Profit Pathways - Case Study - PART 3: FORECASTING - Time Series Analysis - Using a Spreadsheet in Time Series Analysis - Short-term Forecasting - Forecasting using Relationships between Variables - Regression - Linear Regression on the Spreadsheet - Multiple Regression - Case Study - PART 4: COSTING AND BUDGETING - Introduction to Costing Systems - Budgeting - Budgetary Control - Case Study - PART 5: DECISION-MAKING - Introduction to Decision Making - Introduction to Break-even Analysis - Decision Making under Risk - Long Term Decision Making on the Spreadsheet and Sensitivity Analysis - Case Study