Consumer Behavior
International Edition
9th Edition
Published on 9. September 2008
Book
Paperback/Softback
656 pages
978-0-13-815560-5 (ISBN)
Description
For undergraduate and MBA courses in Consumer Behavior.
Consumer Behavior, 9e takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.
Consumer Behavior, 9e takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.
More details
Edition
9th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 251 mm
Width: 202 mm
Thickness: 22 mm
Weight
1134 gr
ISBN-13
978-0-13-815560-5 (9780138155605)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
09/2009
10th Edition
Pearson Education (US)
€84.48
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Content
PART 1. Introduction
1. Introduction: Diversity in the Marketplace
2. Consumer Research
3. Market Segmentation
PART 2. The Consumer as an Individual
4. Consumer Motivations
5. Personality and Consumer Behavior
6. Consumer Perception
7. Consumer Learning
8. Consumer AttitudeFormation and Change
9. Communication and Consumer Behavior
PART 3. Consumers in Their Social and Cultural Settings
10. Reference Groups and Family Influences
11. Social Class and Consumer Behavior
12. The Influence of Culture on Consumer Behavior
13. Subcultures and Consumer Behavior
14. Cross-Cultural Consumer Behavior: An International Perspective
PART 4. The Consumer's Decision Making Process
15. Consumer Influence and the Diffusion of Innovations
16. Consumer Decision Making
1. Introduction: Diversity in the Marketplace
2. Consumer Research
3. Market Segmentation
PART 2. The Consumer as an Individual
4. Consumer Motivations
5. Personality and Consumer Behavior
6. Consumer Perception
7. Consumer Learning
8. Consumer AttitudeFormation and Change
9. Communication and Consumer Behavior
PART 3. Consumers in Their Social and Cultural Settings
10. Reference Groups and Family Influences
11. Social Class and Consumer Behavior
12. The Influence of Culture on Consumer Behavior
13. Subcultures and Consumer Behavior
14. Cross-Cultural Consumer Behavior: An International Perspective
PART 4. The Consumer's Decision Making Process
15. Consumer Influence and the Diffusion of Innovations
16. Consumer Decision Making