Consumer Behavior
Global Edition
10th Edition
Published on 18. September 2009
Book
Paperback/Softback
600 pages
978-0-13-700670-0 (ISBN)
Description
This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.
For undergraduate and graduate consumer behavior courses.
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement strategy with greater precision.
For undergraduate and graduate consumer behavior courses.
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement strategy with greater precision.
More details
Edition
10th edition
Language
English
Place of publication
Upper Saddle River
United States
Target group
College/higher education
Dimensions
Height: 276 mm
Width: 214 mm
Thickness: 20 mm
Weight
1220 gr
ISBN-13
978-0-13-700670-0 (9780137006700)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Leon Schiffman | Leslie Kanuk
Consumer Behavior, Global Edition
Book
05/2014
11th Edition
Pearson Education Limited
€61.89
Article exhausted; check for reprint
Previous edition
Book
09/2008
9th Edition
Pearson
€65.60
Article exhausted; check for reprint
Content
Chapter 01 Consumer Behavior: Its Origin and Strategic and Applications
Chapter 02 Introduction to the Consumer Research Process
Chapter 03 Market Segmentation
Chapter 04 Consumer Motivation
Chapter 05 Personality and Consumer Behavior
Chapter 06 Consumer Perception
Chapter 07 Consumer Learning
Chapter 08 Consumer Attitude Formation and Change
Chapter 09 Communication and Consumer Behavior
Chapter 10 The Family and Its Social Class Standing
Chapter 11 Influence of Culture on Consumer Behavior
Chapter 12 Subcultures and Consumer Behavior
Chapter 13 Cross Cultural and Global Consumer Behavior
Chapter 14 Diffusion of Innovations
Chapter 15 Consumer Decision Making and Beyond
Chapter 16 Consumers Social Responsibility and Green Marketing
Chapter 02 Introduction to the Consumer Research Process
Chapter 03 Market Segmentation
Chapter 04 Consumer Motivation
Chapter 05 Personality and Consumer Behavior
Chapter 06 Consumer Perception
Chapter 07 Consumer Learning
Chapter 08 Consumer Attitude Formation and Change
Chapter 09 Communication and Consumer Behavior
Chapter 10 The Family and Its Social Class Standing
Chapter 11 Influence of Culture on Consumer Behavior
Chapter 12 Subcultures and Consumer Behavior
Chapter 13 Cross Cultural and Global Consumer Behavior
Chapter 14 Diffusion of Innovations
Chapter 15 Consumer Decision Making and Beyond
Chapter 16 Consumers Social Responsibility and Green Marketing