
The Content Pool
Leveraging Your Company's Largest Hidden Asset
Alan J. Porter(Author)
XML Press
Published on 22. February 2012
Book
Paperback/Softback
246 pages
978-1-937434-01-4 (ISBN)
Description
All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool makes the case for placing content creation, management and distribution on a par with other core strategic business activities.
More details
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 13 mm
Weight
315 gr
ISBN-13
978-1-937434-01-4 (9781937434014)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
04/2013
XML Press
€36.99
Available for download

E-Book
04/2013
XML Press
€36.99
Available for download