The Content Pool
Leveraging Your Company's Largest Hidden Asset
Published on 11. April 2013
246 pages
978-1-4571-8264-8 (ISBN)
Description
All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool: Leveraging Your Company's Largest Hidden Asset makes the case for placing content creation, management, and distribution on a par with other core strategic business activities.Inside the BookIdentifying Your ContentOrganizing Your ContentManaging Your ContentLeveraging Your ContentThe Case for a Chief Content OfficerBibliography and Index
More details
Language
English
Place of publication
United States
Product notice
Windows
File size
4,22 MB
ISBN-13
978-1-4571-8264-8 (9781457182648)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
02/2012
XML Press
€28.50
Shipment within 3-4 weeks
