Strategic Sport Communication
Published on 23. April 2007
Book
Hardback
408 pages
978-0-7360-6524-5 (ISBN)
Description
"Strategic Sport Communication" introduces readers to the wide-ranging, exciting world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. It bridges theory and practice, providing the most comprehensive introduction to the field of sport communication available to students and practitioners. The authors outline the full breadth of the communication industry, including the many professional careers available and the skills they employ - from journalism to advertising. Readers will get a thorough overview of the history, development and definition of sport communication as the sport industry and the media's relationship with it has grown, plus important insights into the sociological, legal and research issues involved in sport communication.
More details
Language
English
Place of publication
Champaign
United States
Target group
Professional and scholarly
Illustrations
25 black & white illustrations, 69 black & white halftones
Dimensions
Height: 254 mm
Width: 178 mm
ISBN-13
978-0-7360-6524-5 (9780736065245)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Paul M. Pedersen | Pamela C. Laucella | Edward Kian
Strategic Sport Communication
Book
10/2016
2nd Edition
Human Kinetics
€106.66
Article exhausted; check for reprint
Persons
Paul Pedersen is an associate professor of Sport Communication at Indiana University (Bloomington, Indiana, USA). Kimberly Miloch's background is within the sport industry with a specific focus on sport public relations and sport marketing. Pamela Laucella is currently an assistant professor of sport communication, specialising in sport journalism and sport history at Indiana University.
Content
Chapter 1 Study of Sport Management and Sport Communication; Chapter 2 Careers in Sport Communication; Chapter 3 History and Growth of Sport Communication; Chapter 5 Personal Sport Communication; Chapter 6 Organizational and Leadership Communication in Sport; Chapter 7 Sport Publishing and Print Sport Communication; Chapter 8 Electronic and Visual Sport Communication; Chapter 9 Online Sport Communication and the New Sport Media; Chapter 10 Sport Advertising; Chapter 11 Public Relations and Crisis Communication in Sport; Chapter 12 Sport Communication Research; Chapter 13 Sociological Aspects of Sport Communication; Chapter 14 Legal Issues in Sport Communication.