
Alternate Reality Games
Gamification for Performance
CRC Press
1st Edition
Published on 2. August 2017
Book
Hardback
130 pages
978-1-138-42817-1 (ISBN)
Description
While formal training and communication are a foundational approach to developing employees in the workplace, alternate reality games (ARGs) provide a framework for increased and sustained engagement within business organizations. ARGs are transmedia experiences designed to generate engagement and immersive learning beyond what is achieved in formal and conventional training and communication approaches.
Alternate Reality Games: Gamification for Performance leads you through the fundamentals of ARGs. It includes a discussion of what is and is not an ARG, citing examples and identifying business challenges that can be addressed through ARGs. It presents case studies that illustrate the variety of forms that ARGs take and the issues to which they can be applied, such as improving performance and critical communication situations. It also gives guidelines for creating your own ARGs, reviewing the process and technological tools and considerations relevant to their creation.
Presenting a thorough examination of the beneficial roles ARGs can play in the business environment as well as methods for creating effective ARGs, Alternate Reality Games: Gamification for Performance is an ideal reference for those approaching or considering ARGs for the first time as well as the training professional or professional game designer. It presents a comprehensive overview of the advantages of applying ARGs to the workplace as well as methods for designing and using them.
Alternate Reality Games: Gamification for Performance leads you through the fundamentals of ARGs. It includes a discussion of what is and is not an ARG, citing examples and identifying business challenges that can be addressed through ARGs. It presents case studies that illustrate the variety of forms that ARGs take and the issues to which they can be applied, such as improving performance and critical communication situations. It also gives guidelines for creating your own ARGs, reviewing the process and technological tools and considerations relevant to their creation.
Presenting a thorough examination of the beneficial roles ARGs can play in the business environment as well as methods for creating effective ARGs, Alternate Reality Games: Gamification for Performance is an ideal reference for those approaching or considering ARGs for the first time as well as the training professional or professional game designer. It presents a comprehensive overview of the advantages of applying ARGs to the workplace as well as methods for designing and using them.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Professional Practice & Development
Dimensions
Height: 234 mm
Width: 156 mm
Weight
400 gr
ISBN-13
978-1-138-42817-1 (9781138428171)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Book
04/2016
1st Edition
Productivity Press
€57.40
Shipment within 15-20 days

E-Book
03/2016
1st Edition
CRC Press
€51.49
Available for download

E-Book
03/2016
1st Edition
CRC Press
€51.49
Available for download
Persons
Charles Palmer , Harrisburg University of Science and Technology, Pennsylvania, USA Andy Petroski , Harrisburg University of Science and Technology, Pennsylvania, USA
Content
Why Am I Negotiating with Aliens during Sales Training? New Employees Should Be Finding the CEO. Keeping Up with the Joneses. All the World Is a Stage. Storytime. 10 Participation Points for Gryffindor. Dinosaur or Perfect Bird Perch. The Search for One-Eyed Willy.