
Guide to Managerial Communication (Guide to Business Communication Series)
International Edition
Mary M. Munter(Author)
Pearson (Publisher)
8th Edition
Published on 26. January 2009
Book
Paperback/Softback
224 pages
978-0-13-713046-7 (ISBN)
Article exhausted; check for reprint
Description
Guide to Managerial Communication is a clear, concise, practical text for effective written and oral communication in a managerial, business, government, or professional context. The Eighth Edition adds contemporary content throughout.
More details
Edition
8th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 143 mm
Width: 203 mm
Thickness: 11 mm
Weight
196 gr
ISBN-13
978-0-13-713046-7 (9780137130467)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Book
02/2011
9th Edition
Pearson
€54.46
Article exhausted; check for reprint
Previous edition

Mary M. Munter
Guide to Managerial Communication (Guide to Business Communication Series)
International Edition
Book
06/2008
7th Edition
Pearson
€43.32
Article exhausted; check for reprint
Content
INTRODUCTION
I. COMMUNICATION STRATEGY
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Strategy Checklist
Guide to the Guide
II. WRITING: COMPOSING EFFICIENTLY
General Composing Techniques
Special Composing Techniques
III. WRITING: MACRO ISSUES
Document Design for "High Skim Value"
Signposts to Show Connection
Effective Paragraphs or Sections
IV. WRITING: MICRO ISSUES
Editing for Brevity
Choosing a Style
Writing Checklists
V. SPEAKING: VERBAL STRUCTURE
Tell/Sell Presentations
Questions and Answers
Consult/Join Meetings
Other Speaking Situations
VI. SPEAKING: VISUAL AIDS
Designing the Presentation as a Whole
Designing Each Individual Slide
Choosing Visual Aid Equipment
Practicing with Visual Aids
VII. SPEAKING: NONVERBAL SKILLS
Nonverbal Delivery Skills
Nonverbal Listening Skills
Speaking Checklists
APPENDICES
Appendix A: Inclusive Language
Appendix B: Grammar and Usage
Appendix C: Punctuation
BIBLIOGRAPHY
INDEX
I. COMMUNICATION STRATEGY
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Strategy Checklist
Guide to the Guide
II. WRITING: COMPOSING EFFICIENTLY
General Composing Techniques
Special Composing Techniques
III. WRITING: MACRO ISSUES
Document Design for "High Skim Value"
Signposts to Show Connection
Effective Paragraphs or Sections
IV. WRITING: MICRO ISSUES
Editing for Brevity
Choosing a Style
Writing Checklists
V. SPEAKING: VERBAL STRUCTURE
Tell/Sell Presentations
Questions and Answers
Consult/Join Meetings
Other Speaking Situations
VI. SPEAKING: VISUAL AIDS
Designing the Presentation as a Whole
Designing Each Individual Slide
Choosing Visual Aid Equipment
Practicing with Visual Aids
VII. SPEAKING: NONVERBAL SKILLS
Nonverbal Delivery Skills
Nonverbal Listening Skills
Speaking Checklists
APPENDICES
Appendix A: Inclusive Language
Appendix B: Grammar and Usage
Appendix C: Punctuation
BIBLIOGRAPHY
INDEX