Guide to Managerial Communication (Guide to Business Communication Series)
International Edition
7th Edition
Published on 19. June 2008
Book
Paperback/Softback
208 pages
978-0-13-135535-4 (ISBN)
Description
For undergraduate and MBA course in Management Communication, Writing, or Oral Presentations courses, and Executive Seminars or Workshops.
Guide to Managerial Communication is a clear, concise and practical reference to effective written and oral communication in a managerial, business, government, or professional context.
Guide to Managerial Communication is a clear, concise and practical reference to effective written and oral communication in a managerial, business, government, or professional context.
More details
Edition
7th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 207 mm
Width: 138 mm
Thickness: 8 mm
Weight
204 gr
ISBN-13
978-0-13-135535-4 (9780131355354)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Mary M. Munter
Guide to Managerial Communication (Guide to Business Communication Series)
International Edition
Book
01/2009
8th Edition
Pearson
€39.60
Article exhausted; check for reprint
Previous edition
Book
06/2004
6th Edition
Pearson
€28.46
Article exhausted; check for reprint
Content
INTRODUCTION
I. COMMUNICATION STRATEGY
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Strategy Checklist
Guide to the Guide
II. WRITING: COMPOSING EFFICIENTLY
Composing Under Normal Circumstances
Composing Under Special Circumstances
III. WRITING: MACRO ISSUES
Document Design for "High Skim Value"
Signposts to Show Connection
Effective Paragraphs or Sections
IV. WRITING: MICRO ISSUES
Editing for Brevity
Choosing a Style
Writing Checklists
V. SPEAKING: VERBAL STRUCTURE
Tell/Sell Presentations
Questions and Answers
Consult/Join Meetings
Other Speaking Situations
VI. SPEAKING: VISUAL AIDS
Designing the Presentation as a Whole
Designing Each Individual Slide
Choosing Visual Aid Equipment
Practicing with Visual Aids
VII. SPEAKING: NONVERBAL SKILLS
Nonverbal Delivery Skills
Nonverbal Listening Skills
Speaking Checklists
APPENDICES
Appendix A: Formats for Memos, Reports, and Letters
Appendix B: Unbiased Language
Appendix C: Grammar and Usage
Appendix D: Punctuation
BIBLIOGRAPHY
INDEX
I. COMMUNICATION STRATEGY
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Strategy Checklist
Guide to the Guide
II. WRITING: COMPOSING EFFICIENTLY
Composing Under Normal Circumstances
Composing Under Special Circumstances
III. WRITING: MACRO ISSUES
Document Design for "High Skim Value"
Signposts to Show Connection
Effective Paragraphs or Sections
IV. WRITING: MICRO ISSUES
Editing for Brevity
Choosing a Style
Writing Checklists
V. SPEAKING: VERBAL STRUCTURE
Tell/Sell Presentations
Questions and Answers
Consult/Join Meetings
Other Speaking Situations
VI. SPEAKING: VISUAL AIDS
Designing the Presentation as a Whole
Designing Each Individual Slide
Choosing Visual Aid Equipment
Practicing with Visual Aids
VII. SPEAKING: NONVERBAL SKILLS
Nonverbal Delivery Skills
Nonverbal Listening Skills
Speaking Checklists
APPENDICES
Appendix A: Formats for Memos, Reports, and Letters
Appendix B: Unbiased Language
Appendix C: Grammar and Usage
Appendix D: Punctuation
BIBLIOGRAPHY
INDEX