Guide to Managerial Communication
International Edition
6th Edition
Published on 24. June 2004
Book
Paperback/Softback
198 pages
978-0-13-191861-0 (ISBN)
Description
This book is written for you if you need to communicate in today's business or professional environment. *The thought of giving a presentation is making you nervous. How can you relax? *How can you write faster and more succinctly? *How can you use PowerPoint to create more effective slides? *How can you communicate effectively in different cultures? *How can you enhance your credibility and persuasiveness? *How can you write email that will be read? This newly-revised sixth edition summarizes practical skills for communication strategy, writing, and speaking. *SHORT: summarizing results and techniques *PROFESSIONAL: practical and useful *READABLE: clear, direct, easy to skim
Reviews / Votes
Listed as one of the five business "books you shouldn't miss." - Wall Street Journal"Short, professional, and readable ...indispensable for successful communication in today's business environment." - Journal of Business and Technical Communication
More details
Edition
6th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 203 mm
Width: 139 mm
Thickness: 6 mm
Weight
206 gr
ISBN-13
978-0-13-191861-0 (9780131918610)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Mary M. Munter
Guide to Managerial Communication (Guide to Business Communication Series)
International Edition
Book
06/2008
7th Edition
Pearson
€43.32
Article exhausted; check for reprint
Content
1. Communication Strategy.
Communicator Strategy. Audience Strategy. Message Strategy. Channel Choice Strategy. Cultural Strategy.
2. Writing: Composing Efficiently
Composing Under Normal Circumstances. Composing Under Special Circumstances.
3. Writing: Macro Issues.
Document Design for "High Skim Value." Structural Signposts for Connection. Effective Paragraphs or Sections.
4. Writing: Micro Issues.
Editing for Brevity. Editing for Style.
5. Speaking: Verbal Structure.
Tell/Sell Presentations. Questions and Answers. Consult/Join Meetings. Special Speaking Situations.
6. Speaking: Visual Aids.
Designing the Presentation as a Whole. Designing Each Individual Chart. Choosing Visual Aid Equipment. Practicing with Visual Aids.
7. Speaking: Nonverbal Skills.
Nonverbal Delivery Skills. Listening Skills.
Appendices.
Formats for Memos, Reports, and Letters. Unbiased Language. Grammar and Usage. Punctuation.
Communicator Strategy. Audience Strategy. Message Strategy. Channel Choice Strategy. Cultural Strategy.
2. Writing: Composing Efficiently
Composing Under Normal Circumstances. Composing Under Special Circumstances.
3. Writing: Macro Issues.
Document Design for "High Skim Value." Structural Signposts for Connection. Effective Paragraphs or Sections.
4. Writing: Micro Issues.
Editing for Brevity. Editing for Style.
5. Speaking: Verbal Structure.
Tell/Sell Presentations. Questions and Answers. Consult/Join Meetings. Special Speaking Situations.
6. Speaking: Visual Aids.
Designing the Presentation as a Whole. Designing Each Individual Chart. Choosing Visual Aid Equipment. Practicing with Visual Aids.
7. Speaking: Nonverbal Skills.
Nonverbal Delivery Skills. Listening Skills.
Appendices.
Formats for Memos, Reports, and Letters. Unbiased Language. Grammar and Usage. Punctuation.