Consumer Behavior
Published in November 1990
Book
Paperback/Softback
832 pages
978-0-02-946269-0 (ISBN)
More details
Language
English
Place of publication
New Jersey
United States
Publishing group
Prentice Hall (Higher Education Division, Pearson Education)
Target group
College/higher education
Professional and scholarly
Illustrations
Ill.
Dimensions
Height: 220 mm
Weight
700 gr
ISBN-13
978-0-02-946269-0 (9780029462690)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
John C. Mowen
Consumer Behavior
Book
01/1995
4th Edition
Prentice Hall
€53.37
Article exhausted; check for reprint