The Entertainment Industry

Through Alexandra's research and enterprise activities she has national and international reputation in the field of corporate social responsibilities by working in collaboration with renowned organisations such as Meeting Professionals International (Dallas, US) to investigate the Corporate Social Responsibilities policies of Events organisations, Welcome to Yorkshire to ascertain the economic impact the Tour de Yorkshire has on the region, Leeds City Council to recommend change for problem and at risk gambler in Leeds and National Pubwatch (UK) to reduce crime and disorder in and around pubs and bars. These organisations funded research projects which enabled the generation of new, cross-cultural and commercially appropriate methodologies with key stakeholders; in addition to providing strategy driven outputs. Findings have been dissemination through White Papers, Business Strategy Reports, Key Note Speaker Presentations at Conferences and Educational Work Packages.
Further, Alexandra has engaged in an ERASMUS funded project, COBERN (Consumer Behaviour Erasmus Network) with 30 European Universities to investigate 'Alcoholic and Non-Alcoholic Consumption Patterns across Europe' using new methodologies such as picture-based questioning.
Closer to home, Alexandra was the Keynote Speaker at National Pubwatch's 10th Conference where her research findings of Social Responsible Night-time Economies reassured police, licencing authorities and licenced retail outlets; amongst others that the Scheme is beneficial economically and socially in addition to moving forward the scheme strategically. In addition Alexandra is exploring ways to physiologically and cognitively investigate emotion whilst in the moment and when remembering the moment.
Alexandra is on the, a Certified Member of the Market Research Society and Member of the Institute of Hospitality. Nigel D. Morpeth (BA, MSc, PhD, PGCHE) currently is a senior lecturer in Tourism Management, School of Events Tourism and Hospitality, at Leeds Beckett University, UK. He started his academic career in 1989, after working for three UK local authorities within the field of community-based leisure provision, and has also taught at the University of Lincolnshire and was Visiting Scholar at Southern Cross University, New South Wales, Australia. He has published widely in books and journals and has jointly edited two tourism books with CABI. His current research projects and interests are in community and sustainability initiatives and the visual arts and tourism planning and development as well as in pilgrimage and tourism.