Business Trends in Practice
The 25 Trends That Are Redefining Organisations
1st Edition
Published on 9. December 2021
Book
Hardback
256 pages
978-1-119-79557-5 (ISBN)
Description
We have never lived at a time of faster and more transformative technological and societal changes. It can be hard for executives to keep up with the developments and shifts. This book cuts through all of the hype and presents the key business trends anyone should be aware of now as they will shape businesses into the foreseeable future.
Business Trends in Practice includes case studies across all industries, with companies such as: Tesla, Ocado, Netflix, Microsoft, Google, Alibaba, Rolls Royce, Mercedes Benz, Apple, and many more. Some of the key trends the author will examine include:
* The AI revolution
* Robots and business processes automation
* Remote working, working from home and new flexibility
* Social & environmental Responsibility
* Increased Diversity
As part of Bernard Marr's popular 'In Practice' series, Business Trends in Practice will help you identify the key business trends that will keep you one step ahead of the competition.
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Content
Part I: Introduction: Riding the Wave of Transformation
Chapter 1: The 5 Global Shifts That Will Shape the Organizations of the Future
Chapter 2: The 10 Tech Mega-Trends Every Business Leader Should Know About
PART II: Rethinking Key Sectors
Chapter 3: How We Generate Energy: The 3 Trends Transforming the Energy Sector
Chapter 4: Hoe We Stay Healthy: The 7 Trends Shaping Healthcare
Chapter 5: How We Learn: The 2 Main Shifts in Education
Chapter 6: How We Feed Ourselves: The 2 Key Innovations Needed to Transform Agriculture
Chapter 7: How We Make and Build Things: 11 Trends to Watch Across Manufacturing and Construction
Chapter 8: How We Move People and Goods: The 3 Trends Revolutionizing Transportation
Chapter 9: How We Look After Our Money: The 4 Shifts That Will Shape the Financial Sector
PART III: Rethinking What Businesses Offer
Chapter 10: Channel Digitization and Expansion: The Move From Physical to Digital/Hybrid Products and Channels
Chapter 11: Cognifying Products and Services: Smarter Products, Smarter Services
Chapter 12: Right Time, Right Place, Right for You: The Rise of Micro-Moments and Personalization
Chapter 13: Subscription and Servitization: The As-A-Service Revolution
Chapter 14: Cutting Out the Middlemen: How Brands are Going Direct to the Customer
Chapter 15: From B2C to "All to All": The Rise of Platforms, The Sharing Economy and Crowdsourcing
Chapter 16: More Immersive Experiences: How Brands are Wowing Customers with Memorable Experiences
Chapter 17: Conscious Consumption: Consumer Demand for Sustainable, Responsible Products
Part IV: Rethinking How Businesses are Run
Chapter 18: Sustainable and Resilient Operations: Building a Stronger, More Responsible Company
Chapter 19: Finding the Balance Between Humans and Intelligent Cobots: The Blended Workforces of the Future
Chapter 20: Finding and Keeping Talent: The Shifting Talent Pool and Employee Experience
Chapter 21: Organizing to Win: Flatter, More Agile Organizations
Chapter 22: Authenticity: Why Brands and Leaders Need to Keep It Real
Chapter 23: Purposeful Business: Why Does Your Business Exist?
Chapter 24: Co-Opetition and Integration: A New Age of Integrated Collaboration
Chapter 25: New Forms Funding: The Democratization of Business Funding
Part V: Where to Go From Here
Chapter 26: Final Words: Four Key Takeaways for Business Leaders
Acknowledgments
About the Author
Index