
Scaling Conversations: How Leaders Include Their Employees, Customers, and Community in Decision Making
How Leaders Include their Employees, Customers, and Community in Decision Making
Dave MacLeod(Author)
Wiley (Publisher)
1st Edition
Published on 29. June 2021
Book
Hardback
192 pages
978-1-119-76445-8 (ISBN)
Description
Find out what your customers and employees are really thinking with this indispensable resource
Scaling Conversations: How Leaders Include Their Employees, Customers, and Community in Decision Making delivers invaluable strategies for how leaders can make their communications more inclusive and access the voices of those employees who rarely feel empowered to speak up. As constituent numbers scale, leaders have traditionally struggled to make communications a conversation with the entire organization, settling instead for small focus groups, talking at people in town halls, and delivering surveys after the fact. The result is exclusive, narrow decision-making that disengages and under-utilizes talent and human capital. And now, as the remote environment grows, the challenge and imperative for engaging conversations on a wider scale is even greater.
Scaling Conversations provides the solution. Having led a remote team for over a decade and having worked with thousands of leaders across North America, Dave MacLeod teaches you how to:
* Scale your business by listening to the voices that really matter
* Access and maximize the human capital in your organization
* Make decisions that create unity and move the group forward
* Decrease employee turnover caused by poor communication
Within these pages, you'll learn how to better facilitate conversations with a wider and more representative array of clients and employees, and not just the loudest ones in the town hall meeting or Slack channel. Perfect for any leader who's responsible for understanding what employees are really feeling and thinking, Scaling Conversations also belongs on the bookshelves of anyone who wants to learn how to discover what the "silent majority," who are often drowned out by the loudest people in the room, actually believes.
More details
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Dimensions
Height: 231 mm
Width: 160 mm
Thickness: 28 mm
Weight
381 gr
ISBN-13
978-1-119-76445-8 (9781119764458)
Schweitzer Classification
Other editions
Additional editions

E-Book
04/2021
1st Edition
Wiley-Scrivener
€19.99
Available for download

E-Book
03/2021
1st Edition
Wiley
€19.99
Available for download
Content
Introduction ix
PART I What's in a Conversation?
Chapter 1 What's a Conversation? 3
Chapter 2 Why Do We Need to Scale Conversations? 9
Chapter 3 Components of a Conversation 21
Chapter 4 Why Are Conversations Hard to Scale in Person? 33
Chapter 5 Why Are Conversations So Hard to Scale Online? 41
Chapter 6 Typical Mistakes Leaders Make at Scale 47
PART II How to Scale Conversations Effectively
Chapter 7 Components of a Successful Scaled Conversation 65
Chapter 8 The Hierarchy of Questions 79
Chapter 9 Components of Good Questions for Scaled Conversations 107
Chapter 10 Synthesizing Scaled Conversations 119
Chapter 11 Scaling Conversations in Action: Diversity, Inclusion, Mental Health, Equity 139
Acknowledgments 163
About the Author 167
Index 169
PART I What's in a Conversation?
Chapter 1 What's a Conversation? 3
Chapter 2 Why Do We Need to Scale Conversations? 9
Chapter 3 Components of a Conversation 21
Chapter 4 Why Are Conversations Hard to Scale in Person? 33
Chapter 5 Why Are Conversations So Hard to Scale Online? 41
Chapter 6 Typical Mistakes Leaders Make at Scale 47
PART II How to Scale Conversations Effectively
Chapter 7 Components of a Successful Scaled Conversation 65
Chapter 8 The Hierarchy of Questions 79
Chapter 9 Components of Good Questions for Scaled Conversations 107
Chapter 10 Synthesizing Scaled Conversations 119
Chapter 11 Scaling Conversations in Action: Diversity, Inclusion, Mental Health, Equity 139
Acknowledgments 163
About the Author 167
Index 169