
Scaling Conversations
Description
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Find out what your customers and employees are really thinking with this indispensable resource
Scaling Conversations: How Leaders Access the Full Potential of People delivers invaluable strategies for how leaders can make their communications more inclusive and access the voices of those employees who rarely feel empowered to speak up. As constituent numbers scale, leaders have traditionally struggled to make communications a conversation with the entire organization, settling instead for small focus groups, talking at people in town halls, and delivering surveys after the fact. The result is exclusive, narrow decision-making that disengages and under-utilizes talent and human capital. And now, as the remote environment grows, the challenge and imperative for engaging conversations on a wider scale is even greater.
Scaling Conversations provides the solution. Having led a remote team for over a decade and having worked with thousands of leaders across North America, Dave MacLeod teaches you how to:
- Scale your business by listening to the voices that really matter
- Access and maximize the human capital in your organization
- Make decisions that create unity and move the group forward
- Decrease employee turnover caused by poor communication
Within these pages, you'll learn how to better facilitate conversations with a wider and more representative array of clients and employees, and not just the loudest ones in the town hall meeting or Slack channel. Perfect for any leader who's responsible for understanding what employees are really feeling and thinking, Scaling Conversations also belongs on the bookshelves of anyone who wants to learn how to discover what the 'silent majority,' who are often drowned out by the loudest people in the room, actually believes.
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Content
- Cover
- Title Page
- Copyright
- Contents
- The Limit of Our Competitive Advantage
- Part I What's in a Conversation?
- Chapter 1 What's a Conversation?
- Margarita Thoughts
- Chapter 2 Why Do We Need to Scale Conversations?
- Crisis
- Growth
- Connection
- Capital
- Why Else Are Margaritas Important?
- Chapter 3 Components of a Conversation
- Openness
- Voice
- Listening and Attempted Empathy
- Shared Understanding
- Chapter 4 Why Are Conversations Hard to Scale in Person?
- Social Awkwardness
- Loud Voices
- Bias
- Beer
- Chapter 5 Why Are Conversations So Hard to Scale Online?
- Loud Online Voices
- Unheard Voices
- Crowd Madness
- Chapter 6 Typical Mistakes Leaders Make at Scale
- Surveys: Manufacturing Consent
- Surveys: Division and Polarization
- Open-Ended Forms: Invite Thoughts into the Void
- Focus Groups: Rely on False Representation
- Town Halls: Politicize Leadership
- Part II How to Scale Conversations Effectively
- Chapter 7 Components of a Successful Scaled Conversation
- A Safe Place to Share Independent Thoughts
- A Bias-Free Method to Evaluate Thoughts One by One
- A Fair Process for Each Thought to Be Considered Equally
- Tools to Understand What Matters Most
- Chapter 8 The Hierarchy of Questions
- Safety: How Are You?
- Structure: How Are Things Going?
- Connection: What Can We Do Together?
- Alignment: What Can We Improve?
- Culture: What Are Some of the Best Examples of Us?
- Vision: Imagine the Future
- Transformation: What Is Possible?
- Chapter 9 Components of Good Questions for Scaled Conversations
- Openness
- Candor
- Consider the Thoughts of Others
- Avoid a Sense of False Democracy
- Meets People Where They Are at
- Chapter 10 Synthesizing Scaled Conversations
- Create a Representational Dissemination Group
- Overcome Reptilian Survival Brain
- Demonstrate Listening and Learning
- Adopt Language
- Commit to Action (Even If the Action Is to Take None)
- Chapter 11 Scaling Conversations in Action: Diversity, Inclusion, Mental Health, Equity
- Diversity
- Inclusion
- Mental Health
- Equity
- Acknowledgments
- About the Author
- Index
- EULA
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