E-Commerce 2010
United States Edition
6th Edition
Published on 4. January 2010
Book
Hardback
912 pages
978-0-13-610057-7 (ISBN)
Description
For the undergraduate and graduate e-commerce course in any business discipline.
The market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.
The sixth edition-including all of the data, figures, and tables in the book-has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
The market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.
The sixth edition-including all of the data, figures, and tables in the book-has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
More details
Edition
6th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 254 mm
Width: 203 mm
Weight
1590 gr
ISBN-13
978-0-13-610057-7 (9780136100577)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Kenneth Laudon | Carol Traver
E-Commerce 2011 Global Edition
Book
01/2011
7th Edition
Pearson Education Limited
€61.89
Article exhausted; check for reprint
Previous edition
Book
12/2008
5th Edition
Pearson
€91.60
Article exhausted; check for reprint
Content
PART 1: Introduction to E-commerce
Chapter 1. The Revolution is Just Beginning
Chapter 2. E-commerce Business Models and Concepts
PART 2: Technology Infrastructure for E-commerce
Chapter 3. The Internet and World Wide Web: E-commerce Infrastructure
Chapter 4. Building an E-commerce Website
Chapter 5. Online Security and Payment Systems
PART 3: Business Concepts and Social Issues
Chapter 6. E-commerce Marketing Concepts
Chapter 7. E-commerce Marketing Communications
Chapter 8. Ethical, Social, and Political Issues in E-commerce
PART 4: E-commerce in Action
Chapter 9. Online Retailing and Services
Chapter 10. Online Content and Media
Chapter 11. Social Networks, Auctions, and Portals
Chapter 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce
Chapter 1. The Revolution is Just Beginning
Chapter 2. E-commerce Business Models and Concepts
PART 2: Technology Infrastructure for E-commerce
Chapter 3. The Internet and World Wide Web: E-commerce Infrastructure
Chapter 4. Building an E-commerce Website
Chapter 5. Online Security and Payment Systems
PART 3: Business Concepts and Social Issues
Chapter 6. E-commerce Marketing Concepts
Chapter 7. E-commerce Marketing Communications
Chapter 8. Ethical, Social, and Political Issues in E-commerce
PART 4: E-commerce in Action
Chapter 9. Online Retailing and Services
Chapter 10. Online Content and Media
Chapter 11. Social Networks, Auctions, and Portals
Chapter 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce