E-Commerce 2011 Global Edition
Pearson Education Limited (Publisher)
7th Edition
Published on 21. January 2011
Book
Paperback/Softback
912 pages
978-0-273-75084-0 (ISBN)
Article exhausted; check for reprint
Description
This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
More details
Edition
7th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
College/higher education
Dimensions
Height: 205 mm
Width: 251 mm
Thickness: 29 mm
Weight
1464 gr
ISBN-13
978-0-273-75084-0 (9780273750840)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Kenneth Laudon | Carol Traver
E-Commerce 2012 Global Edition
Book
02/2012
8th Edition
Pearson Education
€75.17
Article is exhausted; no reprint
Previous edition

Book
01/2010
6th Edition
Pearson
€108.87
Article exhausted; check for reprint
Content
Chapter 1 Introduction to E-commerce
Chapter 2 E-commerce Infrastructure: The Internet and the Web (formerly Chapter 3)
Chapter 3 Building E-commerce Web Sites (formerly Chapter 4)
Chapter 4 E-commerce Security and Payment (formerly Chapter 5)
Chapter 5 Business Models for E-commerce (formerly Chapter 2)
Chapter 6 E-commerce Marketing
Chapter 7 E-commerce Advertising
Chapter 8 Ethics, Law, and E-commerce
Chapter 9 Online Media (formerly Chapter 10
Chapter 10 Social Networks and Communities (formerly Chapter 11)
Chapter 11 E-commerce Retailing and Services (formerly Chapter 9)
Chapter 12 B2B E-commerce
Chapter 2 E-commerce Infrastructure: The Internet and the Web (formerly Chapter 3)
Chapter 3 Building E-commerce Web Sites (formerly Chapter 4)
Chapter 4 E-commerce Security and Payment (formerly Chapter 5)
Chapter 5 Business Models for E-commerce (formerly Chapter 2)
Chapter 6 E-commerce Marketing
Chapter 7 E-commerce Advertising
Chapter 8 Ethics, Law, and E-commerce
Chapter 9 Online Media (formerly Chapter 10
Chapter 10 Social Networks and Communities (formerly Chapter 11)
Chapter 11 E-commerce Retailing and Services (formerly Chapter 9)
Chapter 12 B2B E-commerce