E-Commerce 2009
United States Edition
5th Edition
Published on 3. December 2008
Book
Hardback
904 pages
978-0-13-600711-1 (ISBN)
Description
For the undergraduate and graduate e-commerce course in any business discipline.
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
More details
Edition
5th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 254 mm
Width: 203 mm
Weight
1760 gr
ISBN-13
978-0-13-600711-1 (9780136007111)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
01/2010
6th Edition
Pearson
€108.93
Article exhausted; check for reprint
Previous edition
Kenneth C. Laudon | Carol Guercio Traver
E-Commerce
Business,Technology, Society: United States Edition
Book
02/2008
4th Edition
Pearson
€112.64
Article exhausted; check for reprint
Content
Part 1- Introduction to E-commerce
Chapter 1: The Revolution Is Just Beginning
Chapter 2: E-Commerce Business Models and Concepts
Part 2- Technology Infrastructure for E-Commerce
Chapter 3: The Internet and Word Wide Web: E-Commerce Infrastructure
Chapter 4: Building an E-Commerce Web Site
Chapter 5: Online Security and Payment Systems
Part 3- Business Concepts and Social Issues
Chapter 6: E-Commerce Marketing Concepts
Chapter 7: E-Commerce Marketing Communications
Chapter 8: Ethical Social and Political Issues in E-Commerce
Part 4- E-Commerce in Action
Chapter 9: Online Retailing and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative Commerce
Chapter 1: The Revolution Is Just Beginning
Chapter 2: E-Commerce Business Models and Concepts
Part 2- Technology Infrastructure for E-Commerce
Chapter 3: The Internet and Word Wide Web: E-Commerce Infrastructure
Chapter 4: Building an E-Commerce Web Site
Chapter 5: Online Security and Payment Systems
Part 3- Business Concepts and Social Issues
Chapter 6: E-Commerce Marketing Concepts
Chapter 7: E-Commerce Marketing Communications
Chapter 8: Ethical Social and Political Issues in E-Commerce
Part 4- E-Commerce in Action
Chapter 9: Online Retailing and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative Commerce