E-Commerce

PART 1 Introduction to E-commerce

1 THE REVOLUTION IS JUST BEGINNING

2 E-COMMERCE BUSINESS MODELS AND CONCEPTS

PART 2 Technology Infrastructure for E-commerce

3 THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE

4 BUILDING AN E-COMMERCE WEB SITE

5 SECURITY AND PAYMENT

PART 3 Business Concepts and Social Issues

6 E-COMMERCE MARKETING CONCEPTS

7 E-COMMERCE MARKETING COMMUNICATIONS

8 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE

PART 4 E-commerce in Action

9 ONLINE RETAILING AND SERVICES

10 ONLINE CONTENT AND MEDIA

11 SOCIAL NETWORKS, AUCTIONS, AND PORTALS

12 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE