Generation M
Young Muslims Changing the World
Published on 30. August 2016
Book
Paperback/Softback
352 pages
978-1-78076-909-7 (ISBN)
Description
What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion magazines to social networking, the 'Mipsterz' to the 'Haloodies', halal internet dating to Muslim boy bands, Generation M are making their mark. Shelina Janmohamed, award-winning author and leading voice on Muslim youth, investigates this growing cultural phenomenon at a time when understanding the mindset of young Muslims is critical. With their belief in an identity encompassing both faith and modernity, Generation M are not only adapting to Western consumerism, but reclaiming it as their own.
Reviews / Votes
'A crucial book at a critical time... A must-read' - Lyse Doucet, BBC Chief International Correspondent, 'A compelling account of today's young Muslim consumers' - Paul Polman, CEO of Unilever, 'A fresh and insightful perspective' - Sir Martin Sorrell, founder and CEO of WPP, 'Unparalleled... For those within and concerned with modern Muslim communities'- Professor Reina Lewis, author of Muslim Fashion: Contemporary Style Cultures, 'A vivid account' - Farah Pandith, former Special Representative to Muslim CommunitiesMore details
Language
English
Place of publication
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
10 bw integrated
Dimensions
Height: 195 mm
Width: 130 mm
Thickness: 30 mm
Weight
336 gr
ISBN-13
978-1-78076-909-7 (9781780769097)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
08/2016
I.B. Tauris
€20.99
Available for download
E-Book
08/2016
1st Edition
I.B. Tauris
€20.99
Available for download
E-Book
08/2016
I.B. Tauris
€28.49
Available for download
Person
Shelina Janmohamed is the bestselling author of Love in a Headscarf. She is an established commentator on Muslim social and religious trends, and has written for the Guardian, the National and the BBC.
Content
Salam, Generation M!
Introduction: the rise of Generation M 5
Their influence as the 'third billion' and why we need to pay attention 5
Chapter 2: Global trends shaping the emergence of Generation M 12
Creativity born of constraints 12
Chapter 3: Meet Generation M! 24
Getting to know Generation M, what shapes them and the qualities that make them different 24
The rise of the global Muslim lifestyle
Chapter 4: You had me at halal 38
Why 21st century halal is important for everyone 38
Chapter 5: the four F's of Generation M's 'Muslim lifestyle' 53
Food, finance, pharma and fun 53
Chapter 6: The digital ummah 68
How Dar al-Internet, real world and virtual technologies are enhancing community and religiosity 68
Culture: the new Muslim cool
Chapter 7: God gave (halal) rock and roll to you 79
The soundtrack of Generation M 79
Chapter 8: Haloodies and hijabiliciousness 89
The language of Generation M 89
Chapter 9: What does a Muslim look like? And what catches their eye? 102
The visual identity, expression and semiotics for Generation M 102
Chapter 10: Superheroes, video games and branding 116
The tsunami of cultural expression hits our shores 116
The 21st century ummah
Chapter 11: Celebrate good times (and remember the sad ones) 130
The big events of Muslim life 130
Chapter 12: Better together 148
From individual to ummah: sex, love, marriage, family and community 148
Chapter 13: Revolution unveiled 158
Generation M women at the forefront of faith and modernity 158
Chapter 14: Small but significant 176
The patriotic, proud and pioneering minorities of Generation M 176
The future: creating a dialogue
Chapter 15: The ties that bind Generation M to the wider world 192
Culture, commerce and charity 192
Chapter 16: On the cutting edge 203
Generation M are the pioneers of global consumer trends 203
Chapter 17: Talk to us, we are alive! 217
Starting the conversation with Generation M 217
Introduction: the rise of Generation M 5
Their influence as the 'third billion' and why we need to pay attention 5
Chapter 2: Global trends shaping the emergence of Generation M 12
Creativity born of constraints 12
Chapter 3: Meet Generation M! 24
Getting to know Generation M, what shapes them and the qualities that make them different 24
The rise of the global Muslim lifestyle
Chapter 4: You had me at halal 38
Why 21st century halal is important for everyone 38
Chapter 5: the four F's of Generation M's 'Muslim lifestyle' 53
Food, finance, pharma and fun 53
Chapter 6: The digital ummah 68
How Dar al-Internet, real world and virtual technologies are enhancing community and religiosity 68
Culture: the new Muslim cool
Chapter 7: God gave (halal) rock and roll to you 79
The soundtrack of Generation M 79
Chapter 8: Haloodies and hijabiliciousness 89
The language of Generation M 89
Chapter 9: What does a Muslim look like? And what catches their eye? 102
The visual identity, expression and semiotics for Generation M 102
Chapter 10: Superheroes, video games and branding 116
The tsunami of cultural expression hits our shores 116
The 21st century ummah
Chapter 11: Celebrate good times (and remember the sad ones) 130
The big events of Muslim life 130
Chapter 12: Better together 148
From individual to ummah: sex, love, marriage, family and community 148
Chapter 13: Revolution unveiled 158
Generation M women at the forefront of faith and modernity 158
Chapter 14: Small but significant 176
The patriotic, proud and pioneering minorities of Generation M 176
The future: creating a dialogue
Chapter 15: The ties that bind Generation M to the wider world 192
Culture, commerce and charity 192
Chapter 16: On the cutting edge 203
Generation M are the pioneers of global consumer trends 203
Chapter 17: Talk to us, we are alive! 217
Starting the conversation with Generation M 217