Generation M
Young Muslims Changing the World
Published on 30. August 2016
352 pages
978-0-85772-860-9 (ISBN)
Description
What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion magazines to social networking, the 'Mipsterz' to the 'Haloodies', halal internet dating to Muslim boy bands, Generation M are making their mark. Shelina Janmohamed, award-winning author and leading voice on Muslim youth, investigates this growing cultural phenomenon at a time when understanding the mindset of young Muslims is critical. With their belief in an identity encompassing both faith and modernity, Generation M are not only adapting to Western consumerism, but reclaiming it as their own.
More details
Edition
Digital original
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
Professional and scholarly
Edition type
Digital original
Illustrations
10 bw integrated
ISBN-13
978-0-85772-860-9 (9780857728609)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
08/2016
I.B. Tauris
€24.50
Shipment within 10-20 days
Person
Shelina Janmohamed is the bestselling author of Love in a Headscarf. She is an established commentator on Muslim social and religious trends, and has written for the Guardian, the National and the BBC.
Content
Salam, Generation M!
Introduction: the rise of Generation M 5
Their influence as the 'third billion' and why we need to pay attention 5
Chapter 2: Global trends shaping the emergence of Generation M 12
Creativity born of constraints 12
Chapter 3: Meet Generation M! 24
Getting to know Generation M, what shapes them and the qualities that make them different 24
The rise of the global Muslim lifestyle
Chapter 4: You had me at halal 38
Why 21st century halal is important for everyone 38
Chapter 5: the four F's of Generation M's 'Muslim lifestyle' 53
Food, finance, pharma and fun 53
Chapter 6: The digital ummah 68
How Dar al-Internet, real world and virtual technologies are enhancing community and religiosity 68
Culture: the new Muslim cool
Chapter 7: God gave (halal) rock and roll to you 79
The soundtrack of Generation M 79
Chapter 8: Haloodies and hijabiliciousness 89
The language of Generation M 89
Chapter 9: What does a Muslim look like? And what catches their eye? 102
The visual identity, expression and semiotics for Generation M 102
Chapter 10: Superheroes, video games and branding 116
The tsunami of cultural expression hits our shores 116
The 21st century ummah
Chapter 11: Celebrate good times (and remember the sad ones) 130
The big events of Muslim life 130
Chapter 12: Better together 148
From individual to ummah: sex, love, marriage, family and community 148
Chapter 13: Revolution unveiled 158
Generation M women at the forefront of faith and modernity 158
Chapter 14: Small but significant 176
The patriotic, proud and pioneering minorities of Generation M 176
The future: creating a dialogue
Chapter 15: The ties that bind Generation M to the wider world 192
Culture, commerce and charity 192
Chapter 16: On the cutting edge 203
Generation M are the pioneers of global consumer trends 203
Chapter 17: Talk to us, we are alive! 217
Starting the conversation with Generation M 217
Introduction: the rise of Generation M 5
Their influence as the 'third billion' and why we need to pay attention 5
Chapter 2: Global trends shaping the emergence of Generation M 12
Creativity born of constraints 12
Chapter 3: Meet Generation M! 24
Getting to know Generation M, what shapes them and the qualities that make them different 24
The rise of the global Muslim lifestyle
Chapter 4: You had me at halal 38
Why 21st century halal is important for everyone 38
Chapter 5: the four F's of Generation M's 'Muslim lifestyle' 53
Food, finance, pharma and fun 53
Chapter 6: The digital ummah 68
How Dar al-Internet, real world and virtual technologies are enhancing community and religiosity 68
Culture: the new Muslim cool
Chapter 7: God gave (halal) rock and roll to you 79
The soundtrack of Generation M 79
Chapter 8: Haloodies and hijabiliciousness 89
The language of Generation M 89
Chapter 9: What does a Muslim look like? And what catches their eye? 102
The visual identity, expression and semiotics for Generation M 102
Chapter 10: Superheroes, video games and branding 116
The tsunami of cultural expression hits our shores 116
The 21st century ummah
Chapter 11: Celebrate good times (and remember the sad ones) 130
The big events of Muslim life 130
Chapter 12: Better together 148
From individual to ummah: sex, love, marriage, family and community 148
Chapter 13: Revolution unveiled 158
Generation M women at the forefront of faith and modernity 158
Chapter 14: Small but significant 176
The patriotic, proud and pioneering minorities of Generation M 176
The future: creating a dialogue
Chapter 15: The ties that bind Generation M to the wider world 192
Culture, commerce and charity 192
Chapter 16: On the cutting edge 203
Generation M are the pioneers of global consumer trends 203
Chapter 17: Talk to us, we are alive! 217
Starting the conversation with Generation M 217
