The Evolution of Collegiate Athletics

List of Figures - List of Tables - Foreword - Acknowledgements - List of Abbreviations - Introduction - Part I. Foundations of NIL: Historical, Political, and Legal Contexts - Jamie Bigby: From AAU to NCAA: A Brief Overview of How NIL Policy Evolved From Amateurism - Molly Harry: The National Collegiate Athletic Association's Three Dimensions of Power: An Attempt to Maintain Control During the Name, Image, and Likeness Era - Kirsten Hextrum and Simran Kaur Sethi: America First!: US Exceptionalism, "Underserving" Immigrants, and the Politics of NIL - Daniel S. Greene: State Legislatures and Laws as a Catalyst in the NIL Era - Part II. The Business of NIL: Economics, Market Dynamics, and Athlete Branding - Billy Hawkins: Economic Emancipation and Name, Image, and Likeness Legislation: Gaining Ownership of the Athletic Body - Adam Cocco: Changing the Game: The Economic Implications of NIL in College Athletics - Daniel Springer, Sarah Stokowski, Alison Fridley, and Arden Slavov: Role Theory Perspectices on NIL and College Athletes as Influencers - Cara Elizabeth Hawkins-Jedlicka, Andrea Hall, and Enaiya Clarke: A Dual Threat: A Case Study of Flau'jae Johnson - A Collegiate National Champion and Rising Rapper - Isaiah Simmons: When Playing Becomes Performing: Remedying College Athletes' Experiences of Performativity in the NIL Landscape - Odri Dedolli and R. Andrew Dunn: Big Ballers, Bigger Budgets: An Exploration of College Athletes and University Media Revenues - Part III. Equity, Diversity, and Global Perspectives in NIL - Cherese F. Fine, Dion T. Harry, Laetitia K. Adelson, Maurice D. Williams, Derek A. Houston, and Ayaa Elgoharry: Exploring Gender and Racial Inequities of Name, Image, and Likeness (NIL) Valuations - Carolyn Adkerson, Maya Britton, Jonathan E. Howe: Imagining an Equitable Future of NIL through the Experiences of Black NCAA Female Athletes - Emily M. Newell, Simran Kaur Sethi and Kirsten Hextrum: International Collegiate Athletes and NIL: How Federal Policy and Lack of Advocacy Severely Limit Earning Power - Jessica Brougham and Rebecca Achen: An Exploration of International College Athletes' Perceptions and Experiences with NIL - Akilah Carter-Francique, Kevin Wilson, and Allison Waymyers: Uplift and Collectives: HBCU Athletics and NIL - Part IV. The Future of NIL: Alternative Perspectives, Policy Evolution, and Beyond - Wayne L. Black: Black Radical Tradition and Name, Image, and Likeness - Darrell Lovell: Name, Image, and Likeness: Current and Future Challenges to Implementing a Constantly Changing Policy - Conclusion - Notes on Conrtibutors - Index