Bridging Differences
Effective Intergroup Communication
William B. Gudykunst(Author)
SAGE Publications Inc (Publisher)
2nd Edition
Published on 25. April 1994
Book
Paperback/Softback
262 pages
978-0-8039-5647-6 (ISBN)
Article exhausted; check for reprint
Description
This new edition of the highly successful text on intergroup communication, Bridging Differences has been substantially updated. New material includes: exchanging messages with other groups; examinations of differences related to age, social class and physical ability; discussions of ethical issues; and suggestions for improving the accuracy of intergroup attributions.
The volume's topicality is further enhanced by its increased emphasis on such issues as: culture and ethnicity; attitudes and stereotyping; and community building. The author also explores the acquisition of the knowledge, motivation and skills necessary for effective intergroup communication.
The volume's topicality is further enhanced by its increased emphasis on such issues as: culture and ethnicity; attitudes and stereotyping; and community building. The author also explores the acquisition of the knowledge, motivation and skills necessary for effective intergroup communication.
More details
Series
Edition
2nd Revised edition
Language
English
Place of publication
Thousand Oaks
United States
Target group
Professional and scholarly
Edition type
Revised edition
Weight
437 gr
ISBN-13
978-0-8039-5647-6 (9780803956476)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Book
09/1998
1st Edition
SAGE Publications Inc
€57.14
Article exhausted; check for reprint
Previous edition
Book
04/1991
1st Edition
SAGE Publications Inc
€37.27
Article exhausted; check for reprint
Person
William B. Gudykunst (Ph.D., Minnesota, 1977) is Professor of Speech Communication at the College of Communications, California State University, Fullerton. Bill has written and edited numerous works for SAGE, including the Handbook of Intercultural and International Communication, 2/e, and Bridging Differences: Effective Intergroup Communication, 3/e as well as the best-selling introductory undergraduate texts Building Bridges: Interpersonal Skills for a Changing World (Houghton Mifflin) and Communicating with Strangers: An Approach to Intercultural Communication, 3/e (McGraw-Hill). He is extremely well known in the discipline and is one of its most prolific writers/scholars in the areas of intercultural communication and human communication theory.
Content
Communicating with Strangers
Understanding Group Differences
Our Expectations of Strangers
Attributing Meaning to Strangers' Behavior
Exchanging Messages With Strangers
Being Perceived as a Competent Communicator
Applying Our Knowledge and Skills
Understanding Group Differences
Our Expectations of Strangers
Attributing Meaning to Strangers' Behavior
Exchanging Messages With Strangers
Being Perceived as a Competent Communicator
Applying Our Knowledge and Skills