
Bridging Differences
Effective Intergroup Communication
William B. Gudykunst(Author)
SAGE Publications Inc (Publisher)
1st Edition
Published on 30. September 1998
Book
Paperback/Softback
368 pages
978-0-7619-1511-9 (ISBN)
Article exhausted; check for reprint
Description
The revised and classroom-tested Third Edition of Bridging Differences has been restructured as a skill-oriented, comprehensive textbook on intergroup communication. William B Gudykunst draws from current research and theory, and shows students how to apply this material to achieve more effective intergroup communication.
New to this edition is a substantially expanded section on understanding group differences and more material on nonverbal communication. Three new chapters on managing conflict, developing relationships and building community have been added. Throughout, Gudykunst provides popular self-assessment questionnaires, and suggests practical applications at the end of each chapter to aid students' understanding of intercultural communication.
New to this edition is a substantially expanded section on understanding group differences and more material on nonverbal communication. Three new chapters on managing conflict, developing relationships and building community have been added. Throughout, Gudykunst provides popular self-assessment questionnaires, and suggests practical applications at the end of each chapter to aid students' understanding of intercultural communication.
More details
Series
Language
English
Place of publication
Thousand Oaks
United States
Target group
College/higher education
Dimensions
Height: 229 mm
Width: 152 mm
Weight
594 gr
ISBN-13
978-0-7619-1511-9 (9780761915119)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Book
09/2003
4th Edition
SAGE Publications Inc
€91.80
Article exhausted; check different version
Previous edition
Book
04/1994
2nd Edition
SAGE Publications Inc
€36.08
Article exhausted; check for reprint
Person
William B. Gudykunst (Ph.D., Minnesota, 1977) is Professor of Speech Communication at the College of Communications, California State University, Fullerton. Bill has written and edited numerous works for SAGE, including the Handbook of Intercultural and International Communication, 2/e, and Bridging Differences: Effective Intergroup Communication, 3/e as well as the best-selling introductory undergraduate texts Building Bridges: Interpersonal Skills for a Changing World (Houghton Mifflin) and Communicating with Strangers: An Approach to Intercultural Communication, 3/e (McGraw-Hill). He is extremely well known in the discipline and is one of its most prolific writers/scholars in the areas of intercultural communication and human communication theory.
Content
Communicating with Strangers
Understanding Cultural Differences
Understanding Group Differences
Having Expectations for Strangers
Attributing Meaning to Strangers' Behaviors
Exchanging Messages with Strangers
Being Perceived as Competent Communicators
Managing Intergroup Conflict
Developing Relationships with Strangers
Building Community with Strangers
Understanding Cultural Differences
Understanding Group Differences
Having Expectations for Strangers
Attributing Meaning to Strangers' Behaviors
Exchanging Messages with Strangers
Being Perceived as Competent Communicators
Managing Intergroup Conflict
Developing Relationships with Strangers
Building Community with Strangers