Process-based Strategic Planning
2nd Edition
Published on 6. August 2002
Book
Hardback
XXII, 314 pages
978-3-540-43502-0 (ISBN)
Description
Process-based strategic planning is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains fresh material.
More details
Edition
2nd ed.
Language
English
Place of publication
Heidelberg
Germany
Publishing group
Springer Berlin
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
12
12 s/w Abbildungen
138 illus.
Dimensions
Height: 23.5 cm
Width: 15.5 cm
Weight
640 gr
ISBN-13
978-3-540-43502-0 (9783540435020)
DOI
10.1007/978-3-662-09451-8
Schweitzer Classification
Other editions
New editions
Rudolf Grünig | Richard Kühn
Process-based Strategic Planning
Book
12/2010
6th Edition
Springer
€53.49
Shipment within 7-9 days
Rudolf Grünig | Richard Gaggl
Process-based Strategic Planning
Book
02/2005
3rd Edition
Springer
€48.10
Article exhausted; check for reprint
Additional editions
Rudolf Grünig | Richard Gaggl
Process-based Strategic Planning
E-Book
03/2013
2nd Edition
Springer
€85.59
Available for download
Previous edition
Rudolf Grünig | Richard Gaggl
Process-based Strategic Planning
Book
05/2001
Springer
€85.59
Article exhausted; check for reprint
Persons
Content
Brief Contents.- 1 Strategies, strategic planning and success potentials.- 2 The development of strategic planning and its integration into strategic management.- 3 Assessment of strategies.- 4 Strategic documents as the result of strategic planning.- 5 The process of strategic planning.- 6 Adapting the process of strategic planning.- 7 Project planning.- 8 Strategic analysis.- 9 Defining the strategic businesses.- 10 Assessing relevant markets with the help of competitive intensity models.- 11 Determining strategic objectives with the help of portfolio methods.- 12 The corporate strategy development process.- 13 Generic business strategies.- 14 Specifying business strategies at the level of the market offer.- 15 Specifying business strategies at the level of resources.- 16 The business strategy development process.- 17 Defining the implementation measures.- 18 Final assessment of strategies and strategy implementation measures.- 19 Formulating and approving the strategic documents.- Final remarks.