Process-based Strategic Planning
Published on 22. May 2001
Book
Hardback
XXII, 316 pages
978-3-540-41822-1 (ISBN)
Description
Developing a company's future strategy is an important and complex task and is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.
More details
Language
English
Place of publication
Heidelberg
Germany
Publishing group
Springer Berlin
Target group
Professional and scholarly
Illustrations
138figs.
Dimensions
Height: 23.5 cm
Width: 15.5 cm
Weight
630 gr
ISBN-13
978-3-540-41822-1 (9783540418221)
DOI
10.1007/978-3-662-09454-9
Schweitzer Classification
Other editions
New editions
Rudolf Grünig | Richard Kühn
Process-based Strategic Planning
Book
12/2010
6th Edition
Springer
€53.49
Shipment within 7-9 days
Rudolf Grünig | Richard Gaggl
Process-based Strategic Planning
Book
08/2002
2nd Edition
Springer
€85.59
Article exhausted; check for reprint
Additional editions
Rudolf Grünig | Richard Gaggl
Process-based Strategic Planning
E-Book
04/2013
1st Edition
Springer
€85.59
Available for download
Persons
Content
I: The idea of strategic planning.- 1. Strategies, strategic planning and success potentials.- 2 The development of strategic planning and its integration into strategic management.- 3 Assessment of strategies.- II: The process of strategic planning and the resulting documents.- 4 Strategic documents as the result of strategic planning.- 5 The process of strategic planning.- 6 Adapting the process of strategic planning.- III: Strategy project planning and strategic analysis.- 7 Project planning.- 8 Strategic analysis.- IV: Developing corporate strategies.- 9 Defining the strategic businesses.- 10 Assessing relevant markets with the help of competitive intensity models.- 11 Determining strategic objectives with the help of portfolio methods.- 12 The corporate strategy development process.- V: Developing business strategies.- 13 Generic business strategies.- 14 Specifying business strategies at the level of the market offer.- 15 Specifying business strategies at the level of resources.- 16 The business strategy development process.- VI: Defining the implementation measures and assessing and approving the strategies.- 17 Defining the implementation measures.- 18 Final assessment of strategies and strategy implementation measures.- 19 Formulating and approving the strategic documents.- Final remarks.- Final remarks.