Process-based Strategic Planning
2nd Edition
Published on 14. March 2013
XXII, 314 pages
978-3-662-09451-8 (ISBN)
Description
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.
The new edition is improved and contains new material.
The new edition is improved and contains new material.
More details
Series
Edition
Second Edition 2002
Language
English
Place of publication
Berlin
Germany
Publishing group
Springer Berlin
Target group
Professional and scholarly
Product notice
Reflowable
Illustrations
XXII, 314 p. 12 illus.
ISBN-13
978-3-662-09451-8 (9783662094518)
DOI
10.1007/978-3-662-09451-8
Schweitzer Classification
Other editions
New editions
Rudolf Grünig | Richard Gaggl
Process-based Strategic Planning
E-Book
11/2005
3rd Edition
Springer
€46.99
Available for download
Additional editions
Rudolf Grünig | Richard Gaggl
Process-based Strategic Planning
Book
08/2002
2nd Edition
Springer
€85.59
Article exhausted; check for reprint
Previous edition
Rudolf Grünig | Richard Gaggl
Process-based Strategic Planning
E-Book
04/2013
1st Edition
Springer
€85.59
Available for download
Persons
Content
Brief Contents.- 1 Strategies, strategic planning and success potentials.- 2 The development of strategic planning and its integration into strategic management.- 3 Assessment of strategies.- 4 Strategic documents as the result of strategic planning.- 5 The process of strategic planning.- 6 Adapting the process of strategic planning.- 7 Project planning.- 8 Strategic analysis.- 9 Defining the strategic businesses.- 10 Assessing relevant markets with the help of competitive intensity models.- 11 Determining strategic objectives with the help of portfolio methods.- 12 The corporate strategy development process.- 13 Generic business strategies.- 14 Specifying business strategies at the level of the market offer.- 15 Specifying business strategies at the level of resources.- 16 The business strategy development process.- 17 Defining the implementation measures.- 18 Final assessment of strategies and strategy implementation measures.- 19 Formulating and approving the strategic documents.- Final remarks.
