
Telecommunications
An Introduction to Electronic Media
Lynne S. Gross(Author)
Brown (William C.) Co ,U.S. (Publisher)
7th Edition
Published on 1. August 1999
Book
Paperback/Softback
464 pages
978-0-697-35506-5 (ISBN)
Description
This concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners. "Telecommunications: An Introduction to Electronic Media, 7/e" divides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). The chapters may be read in any sequence (with a glossary helping readers with unfamiliar terms if later chapters are read first).
More details
Edition
7th Revised edition
Language
English
Place of publication
Dubuque, IA
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 231 mm
Width: 185 mm
Thickness: 20 mm
Weight
680 gr
ISBN-13
978-0-697-35506-5 (9780697355065)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
01/1996
6th Edition
Brown (William C.) Co ,U.S.
€63.23
Article exhausted; check for reprint
Person
Lynne Schafer Gross is presently a Professor in the Department of Radio-TV-Film at California State University, Fullerton. She has written ten other textbooks and hundreds of magazine articles. In 1999 she was the recipient of the Frank Stanton Award for Distinguished Contribution to Electronic Media Education and in 1997 she received the Distinguished Education Service Award from the Broadcast Education Association. She is a past governor of the Academy of Television Arts and Sciences and has also chaired that organization's Library Committee and Student Activities Committee. As Past President of the Broadcast Education Association she increased membership 24% and funding 59%. Professionally, she was Director of Programming for Valley Cable TV and the producer of numerous radio and TV programs for public, commercial, and cable outlets. Her teaching and consulting have taken her to many countries including Malaysia, Swaziland, Estonia, Australia, Guyana, and Russia. Her doctorate is from UCLA.
Content
Part I Electronic Media Forms 1 Commercial Radio 2 Commercial Television 3 Cable Television 4 Noncommercial Broadcasting 5 Other Forms of Telecommunications 6 Corporate Telecommunications 7 International Electronic Media Part II Electronic Media Functions 8 Business Practices 9 Programs 10 Laws and Regulations 11 Ethics and Effects 12 Advertising 13 Audience Feedback 14 Production and Distribution Epilogue Careers in Telecommunications