Telecommunications
An Introduction to Electronic Media
6th Edition
Published on 1. January 1996
Book
Paperback/Softback
480 pages
978-0-697-28883-7 (ISBN)
Description
This text provides up-to-date information on broadcasting, electronic media and telephone and computer technologies, including the history and organization of the industry, programming practices, equipment, distribution networks, business practices, laws and regulations and ethical considerations.
More details
Edition
6th Revised edition
Language
English
Place of publication
Dubuque, IA
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 290 mm
Weight
740 gr
ISBN-13
978-0-697-28883-7 (9780697288837)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
08/1999
7th Edition
Brown (William C.) Co ,U.S.
€86.79
Article is exhausted, reprint undefined
Content
Electronic media forms; commercial radio; commercial television; cable television; noncommercial broadcasting; other forms of telecommunications; corporate telecommunications; international electronic media; electronic media functions; business practices; programming; production and distribution; advertising; audience feedback; laws and regulations; ethics and effects.