Telecommunications
An Introduction to Electronic Media
Published on 1. August 1996
Book
Paperback/Softback
443 pages
978-0-07-114275-5 (ISBN)
Description
This text aims to provide up-to-date information on broadcasting, electronic media, telephone and computer technologies, including the history and organization of the industry, programming practices, equipment, distribution networks, business practices, laws and regulations and ethical considerations. New sections introduce a range of technologies including the World Wide Web and multimedia forms such as virtual reality and a new chapter shows how organizations such as businesses and educational institutions use elctronic media.
More details
Edition
International 2 Revised ed
Language
English
Place of publication
Dubuque, IA
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
notes, glossary, index
Dimensions
Height: 290 mm
Weight
780 gr
ISBN-13
978-0-07-114275-5 (9780071142755)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
12/1995
5th Edition
Brown (William C.) Co ,U.S.
€40.84
Article exhausted; check for reprint
Content
Prologue - the significance of telecommunications relationships to electronic media; a matter of terms; a rationale for study; thought questions. Part 1 Electronic media forms: commercial radio; commercial television; cable television; noncommercial broadcasting; other forms of telecommunications; corporate telecommunications; international electronic media. Part 2 Electronic media functions: business practices; programming; production and distribution; advertising; audience feedback; laws and regulations; ethics and effects. Epilogue: careers in telecommunications.