Marketing and the Library
1st Edition
Will be published approx. on 1. January 1984
Book
Hardback
88 pages
978-0-86656-307-9 (ISBN)
Description
The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying specific groups more precisely and learn to develop successful programs for specific target areas.
More details
Language
English
Place of publication
New York
United States
Publishing group
Taylor & Francis Inc
Target group
College/higher education
Dimensions
Height: 229 mm
Width: 152 mm
Weight
317 gr
ISBN-13
978-0-86656-307-9 (9780866563079)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Person
Gary Ford (Kogod College Of Business Adm, Washington, DC, USA)
Content
Contents
Introduction
Megatrend Marketing: Creating the Library's Future
Library Market Segmentation: An Effective Approach for Meeting Client Needs
The ABCs of Implementing Library Marketing
Distribution of the Library's Product: The Need for Innovation
Marketing Myopia
Reference Notes Included
Introduction
Megatrend Marketing: Creating the Library's Future
Library Market Segmentation: An Effective Approach for Meeting Client Needs
The ABCs of Implementing Library Marketing
Distribution of the Library's Product: The Need for Innovation
Marketing Myopia
Reference Notes Included