Marketing and the Library
1st Edition
Published on 23. June 2021
88 pages
978-1-317-94181-1 (ISBN)
Description
The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying specific groups more precisely and learn to develop successful programs for specific target areas.
More details
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
ISBN-13
978-1-317-94181-1 (9781317941811)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Gary Ford
Marketing and the Library
Book
01/1984
1st Edition
Routledge
€237.70
Article not available at the moment
Person
Gary Ford (Kogod College Of Business Adm, Washington, DC, USA)
Content
Contents
Introduction
Megatrend Marketing: Creating the Library's Future
Library Market Segmentation: An Effective Approach for Meeting Client Needs
The ABCs of Implementing Library Marketing
Distribution of the Library's Product: The Need for Innovation
Marketing Myopia
Reference Notes Included
Introduction
Megatrend Marketing: Creating the Library's Future
Library Market Segmentation: An Effective Approach for Meeting Client Needs
The ABCs of Implementing Library Marketing
Distribution of the Library's Product: The Need for Innovation
Marketing Myopia
Reference Notes Included
