Promotional Strategy
Managing the Marketing Communications Process
7th Edition
Published on 1. December 1990
Book
Hardback
640 pages
978-0-256-08204-3 (ISBN)
More details
Series
Edition
7th Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Adult education
Edition type
Revised edition
Dimensions
Height: 186 mm
Width: 123 mm
Weight
1511 gr
ISBN-13
978-0-256-08204-3 (9780256082043)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
James F. Engel | etc. | Martin Warshaw
Promotional Strategy
Managing the Marketing Communications Process
Book
05/1994
McGraw-Hill Education (ISE Editions)
€37.13
Article is exhausted; no reprint