Promotional Strategy
Managing the Marketing Communications Process
Published on 1. May 1994
Book
Paperback/Softback
639 pages
978-0-07-114174-1 (ISBN)
Description
The authors seek to provide the reader with a thorough understanding of consumer decision processes, and communication theory, including measurement of promotional effectiveness, and integrated marketing communications. Eighth revised edition.
More details
Series
Edition
International 8 Revised ed
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
illustrations (some colour) facsimiles (some colour)
Dimensions
Height: 230 mm
Weight
1140 gr
ISBN-13
978-0-07-114174-1 (9780071141741)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
James F. Engel | Martin R. Warshaw | Thomas C. Kinnear
Promotional Strategy
Managing the Marketing Communications Process
Book
12/1990
7th Edition
Irwin Professional Publishing
€61.84
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