
Sales Management
Strategy, Process and Practice
Red Globe Press
4th Edition
Published on 21. December 2015
Book
Paperback/Softback
328 pages
978-1-137-35510-2 (ISBN)
Description
Selling and Sales Management provides a comprehensive introduction to selling and sales management. Packed full of insightful real life case studies, the 4th edition also includes new chapters on Key Account Management and Negotiation, and fully updated coverage of technology and sales.
Reviews / Votes
"A must-have book for students of sales management, lecturers and aspiring sales managers." - Peter Williams, Leeds Business School, Leeds Metropolitan University, UK "Professor Bill Donaldson, as always, offers a unique insight into selling and sales management. This book is a valuable resource for practitioners and students alike." - Dr Ken Le Meunier-FitzHugh, Birkbeck University of London, UK "This robust text describes the frameworks, principles and activities that underpin successful Sales Management today. Particularly welcome are the links to industry via case studies and observations of what sales organisations really do." - Tim Royds, Director, Highclere Sales Training and Consultancy "Professor Donaldson's updated text is a must for students on any marketing and management course. The principles of sales and marketing combined with excellent examples make this text an invaluable study guide." - Pauline A M Bremner, Aberdeen Business School, Robert Gordon University, UKMore details
Edition
4th ed. 2015
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Dimensions
Height: 246 mm
Width: 189 mm
Thickness: 18 mm
Weight
637 gr
ISBN-13
978-1-137-35510-2 (9781137355102)
DOI
10.1007/978-1-137-35512-6
Schweitzer Classification
Other editions
Previous edition

Book
Macmillan
€61.90
The article will not be published
Persons
Javier Marcos Cuevas is the Director of Custom Programmes, Executive Education and Senior Teaching Faculty at the University of Cambridge Judge Business School. His main areas of expertise and research are Professional Selling and Sales Management, Executive Education and Organizational Development. He has designed and delivered programmes globally and has also co-authored with Regis and Bill the book From Selling to Co-creating (BIS Publishers, 2014) and numerous academic and practitioner oriented articles and reports.
Bill Donaldson is Research Professor of Marketing at Aberdeen Business School, Robert Gordon University, Aberdeen. His research interests are in selling, customer relationships and the management of sales operations.
Régis Lemmens is the founder of Sales Cubes, a consulting firm which helps sales organizations to innovate and co-create value with their customers. He is also a professor in Sales and Sales Management and teaches at business schools in Belgium (Antwerp Management School, Solvay Business school), the Netherlands (Tias Business School) and in the UK (Cranfield School of Management).
Bill Donaldson is Research Professor of Marketing at Aberdeen Business School, Robert Gordon University, Aberdeen. His research interests are in selling, customer relationships and the management of sales operations.
Régis Lemmens is the founder of Sales Cubes, a consulting firm which helps sales organizations to innovate and co-create value with their customers. He is also a professor in Sales and Sales Management and teaches at business schools in Belgium (Antwerp Management School, Solvay Business school), the Netherlands (Tias Business School) and in the UK (Cranfield School of Management).
Content
PART I: PRINCIPLES OF SALES MANAGEMENT 1. The role of selling and its development in the knowledge economy.- 2. Theories of buying and selling.- 3. Types of selling.- 4. Sales force organisation and deployment.- 5. Sales Leadership.- PART II: KEY PROCESSES IN SALES MANAGEMENT 6. Defining and implementing sales strategies.- 7. Selling in international markets.- 8. Key Account Management.- 9. Sales technology.- 10. Measuring sales performance.- PART III: SELLING AND SALES MANAGEMENT PRACTICES 11. Professional selling.- 12. Negotiation.- 13. Recruitment selection of sales professionals.- 14. Training, coaching and development.- 15. Forecast, target setting and compensation.