Asking Questions
The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
2nd Edition
Published on 21. April 2004
Book
Paperback/Softback
448 pages
978-0-7879-7088-8 (ISBN)
Description
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires3/4the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
More details
Series
Edition
2nd, Revised Edition
Language
English
Place of publication
New York
United States
Publishing group
John Wiley & Sons Inc
Target group
Professional and scholarly
Dimensions
Height: 227 mm
Width: 151 mm
Thickness: 32 mm
Weight
531 gr
ISBN-13
978-0-7879-7088-8 (9780787970888)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Norman M. Bradburn | Michael Stern | Timothy P. Johnson
Asking Questions
The Definitive Guide to Questionnaire Design
Book
approx. 08/2026
3rd Edition
Wiley
€54.50
Not yet published
Additional editions
Norman M. Bradburn | Seymour Sudman | Brian Wansink
Asking Questions
The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires, 2nd, Revised Edition
E-Book
08/2015
2nd Edition
Jossey-Bass
€39.99
Available for download
Norman M. Bradburn | Seymour Sudman | Brian Wansink
Asking Questions
The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires, 2nd, Revised Edition
E-Book
05/2004
2nd Edition
Jossey-Bass
€39.99
Available for download
Previous edition
Book
11/1982
Jossey-Bass
€61.48
Article exhausted; check for reprint
Persons
Norman M. Bradburn is the Tiffany and Margaret Blake Distinguished Service Professor emeritus psychology, at the Harris Graduate School of Public Policy and the Graduate School of Business at the University of Chicago. He was a senior vice president at the National Opinion Research Center.
Seymour Sudman was a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. Professor Sudman died in 2000.
Brian Wansink is Professor of Marketing, Nutritional Science, Advertising and Agricultural and Consumer Economics at the University of Illinois Urbana-Champaign. He is also Research Professor at Cornell University and at Wageningen University in the Netherlands.
Seymour Sudman was a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. Professor Sudman died in 2000.
Brian Wansink is Professor of Marketing, Nutritional Science, Advertising and Agricultural and Consumer Economics at the University of Illinois Urbana-Champaign. He is also Research Professor at Cornell University and at Wageningen University in the Netherlands.
Content
Preface and Acknowledgments. The Authors.
Part I. Strategies for Asking Questions.
1. The Social Context of Question Asking.
Part II. Tactics for Asking Questions.
2. Asking Nonthreatening Questions About Behavior.
3. Asking Threatening Questions About Behavior.
4. Asking Questions About Attitudes and Behavioral Intentions.
5. Asking and Recording Open-Ended and Closed-Ended Questions.
6. Asking Questions that Measure Knowledge.
7. Asking Questions that Evaluate Performance.
8. Asking Psychographic Questions.
9. Asking Standard Demographic Questions.
Part III. Drafting and Crafting the Questionnaire.
10. Organizing and Designing Questionnaires.
11. Questionnaires from Start to Finish.
12. Asking Questions FAQs.
Bibliography and Recommended Readings.
Glossary.
Index.
Appendix A: List of Academic and Not-for-Profit Survey Research Organizations.
Appendix B: Illinois Liquor Control Commission: College Student Survey.
Appendix C: Faculty Retention Survey.
Appendix D: Kinko's: Open-ended Service Satisfaction Survey.
Part I. Strategies for Asking Questions.
1. The Social Context of Question Asking.
Part II. Tactics for Asking Questions.
2. Asking Nonthreatening Questions About Behavior.
3. Asking Threatening Questions About Behavior.
4. Asking Questions About Attitudes and Behavioral Intentions.
5. Asking and Recording Open-Ended and Closed-Ended Questions.
6. Asking Questions that Measure Knowledge.
7. Asking Questions that Evaluate Performance.
8. Asking Psychographic Questions.
9. Asking Standard Demographic Questions.
Part III. Drafting and Crafting the Questionnaire.
10. Organizing and Designing Questionnaires.
11. Questionnaires from Start to Finish.
12. Asking Questions FAQs.
Bibliography and Recommended Readings.
Glossary.
Index.
Appendix A: List of Academic and Not-for-Profit Survey Research Organizations.
Appendix B: Illinois Liquor Control Commission: College Student Survey.
Appendix C: Faculty Retention Survey.
Appendix D: Kinko's: Open-ended Service Satisfaction Survey.