Asking Questions
A Practical Guide to Questionnaire Design
Published on 12. November 1982
Book
Hardback
416 pages
978-0-87589-546-8 (ISBN)
Description
The authors advance the state-of-the-art in questionnaire design - combining time-proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process - detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.
More details
Series
Language
English
Place of publication
New York
United States
Publishing group
John Wiley & Sons Inc
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 232 mm
Width: 161 mm
Weight
652 gr
ISBN-13
978-0-87589-546-8 (9780875895468)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Norman M. Bradburn | Seymour Sudman | Brian Wansink
Asking Questions
The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
Book
04/2004
2nd Edition
Jossey-Bass
€45.00
Shipment within 10-20 days
Persons
SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books.
Content
The Social Context of Question Asking. Asking Nonthreatening Questions About Behavior. Asking Threatening Questions About Behavior. Questions for Measuring Knowledge. Measuring Attitudes: Formulating Questions. Measuring Attitudes: Recording Responses. Using Standard Demographic Terms. Order of the Questionnaire. Format of the Questionnaire. Designing Questionnaires for Mail and Telephone Surveys. Questionnaires from Start to Finish. Resources: A. Glossary: The Tools of the Trade. B. Resident Questionnaire. C. Wind Energy Questionnaire. D. Illinois State Bar Association Survey.