Multimedia
Gateway to the Next Millennium
Published on 1. January 1994
Book
Paperback/Softback
250 pages
978-0-12-065625-7 (ISBN)
Description
This text synthesizes multimedia market research to serve as a resource for those developing products in or for this market. It also looks at the impact of advances in technology in areas such as the telecommunications industry, film industry, broadcasting, intellectual property, virtual reality and marketing. Features of this publication include: an outline of the multimedia and digital turf wars; a discussion of multimedia and the telephone companies (cable vs. the telcos, interactive television, etc); an overview of broadcasting and multimedia, defining the role of the broadcast networks vs. cable and LANS and ISDN; coverage of intellectual property, copyright issues, and ownership in music, film and video; a discussion of virtual reality; and an analysis of multimedia and future media that includes retailing, universal access, the electronic highway and new directions.
More details
Language
English
Place of publication
San Diego
United States
Publishing group
Elsevier Science Publishing Co Inc
Target group
Professional and scholarly
Illustrations
glossary, index
Dimensions
Height: 230 mm
Weight
640 gr
ISBN-13
978-0-12-065625-7 (9780120656257)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part 1 Multimedia defined - market sectors, dimensions and directions, Robert Aston and Stan Klein: defining multimedia; market sectors, end users, revenues; industry turf wars; interactive TV - more than entertainment; conclusion. Part 2 Multimedia and the phone companies, Roger Fetterman; the cable industry versus the telecos; multimedia and interactive television; industry trends and the consumer. Part 3 Reinventing Hollywood - creative approaches to new media production, Joyce Schwartz: background; overview of activities and trends; current Hollywood multimedia activities; television network/syndication endeavours; Interactive Network, Inc. independent producers/developers; summary of trends. Part 4 Broadcasting and multimedia - operations, applications, operations, Robert Yadon: broadcast multimedia opportunities/applications; NBC desktop news; CD-based interactive projects; internal station operations; LANs, stored graphics and ISDN. Part 5 Intellectual property and multimedia - legal issues in the new media world, Mark Radcliffe: overview of copyright issues; ownership; compilations; hypothetical multimedia work; film clips and videos; music; conclusions. Part 6 Virtual reality - the forward edge of multimedia, Dr Frank Biocca and Kenneth Meyer: VR - not just a medium - a destination; industry programmer and consumer activity; state-of-the-art - developments to 2000 and beyond; 3D viewing - head-mounted visual displays; coordinating the physical and virtual worlds - input devices. Part 7 Multimedia and future media - 2000 and beyond, David Rosen: multimedia's Achilles heel; product marketing and retailing; long term directions; the coarse for television; new media for a new millennium.